It started with a simple question - why isn't there a smarter fragrance product?

As many of us turn towards more thoughtful self-care routines, the fragrance industry has relied on harmful ingredients and intense, stigmatized scents for too long.  So we set out to craft a modern product, up to modern standards.

Our formulas are natural, clean and alcohol free.  Our scents are low-key and designed for everyday use.  Plus, they pair with self-care rituals to help you stay mindful and grounded. A fragrance product that not only smells fantastic, but is actually great for you.

Welcome to a better way to smell great.

Explore our lineup.


* Our scents have less than 0.01% cetearyl alcohol, a non-toxic ingredient found in plants like coconut, which we use to help emulsification. Learn more about our clean ingredients here.